e.l.f.ino & schmarnes

When e.l.f. Cosmetics wanted to poke fun at overpriced beauty, our PR agency reimagined the classic late-night attorney ad into a bold, satirical campaign. I produced the hero film “The Law Offices of e.l.f.ino & Schmarnes” wrangling creative and production teams to bring the courtroom comedy to life. From social teasers to a live NYC Oculus takeover, the campaign turned a parody into a cultural moment—spotlighting e.l.f.’s accessible, cruelty-free products with humor and heart.