Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Olipop - Real Love Makes Us
Client
Olipop
Campaign launch
2023 Summer
Role
PM + Creative Producer (Agency)
Project type
Design, Brand Campaign (organic social)
Channel(s)
TV, Instagram, Meta, Twitter, Youtube + Hulu
Link
Link
In late Spring 2023, OLIPOP launched its first-ever brand campaign, “Real Love Makes Us,” starring investor and global recording artist Camila Cabello. The hero TV spot highlighted candid moments of Camila’s life with her real family and friends—capturing the joy found in everyday connection.
Our agency was brought in toward the final stages of production to extend the campaign’s reach across digital platforms. I partnered with creative teams to adapt the hero commercial into cutdown video edits optimized for social and programmatic, and led the production of HTML5 display ads that translated OLIPOP’s heartfelt message into dynamic, interactive placements.
By building on the core film and tailoring assets for multi-channel use, we helped OLIPOP scale its storytelling across the digital ecosystem—ensuring the brand’s first national campaign resonated authentically wherever audiences experienced it.
