Converse: CX Toolkit

Converse tapped our agency to launch their Spring 2022 campaign with a focus on connecting to a younger, digitally native audience. As PM + Creative Producer, I led the post production of a full suite of paid and organic assets across Facebook, Instagram, TikTok, YouTube, and Google.

I partnered closely with creative, design, and motion teams to develop a cohesive content system—ranging from short-form video to dynamic motion design—that could flex across channels while staying true to Converse’s iconic brand voice. My role spanned campaign planning, workflow management, cross-team alignment, and delivery, ensuring all assets were optimized for each platform’s specifications and best practices.

The result was a bold, multi-platform campaign that elevated Converse’s seasonal storytelling, driving visibility and engagement across key social and digital touchpoints.